Warning: If you are against the legalization of marijuana, we encourage you to skip this episode and join us next week.
Marijuana has been legalized in some states for medicinal purposes. In other areas, it is still illegal. This is a topic that has strong feelings on both sides. We will not have the legalization debate here.
Instead, we will focus on an area where marijuana is legal. Even then, there are some gray areas based on public perception and unclear legislation.
In this episode, Allison Edrington shares a unique look at this emerging market and the problems associated with planning events for the industry.
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By the end of this interview you will learn:
- The challenges of the emerging cannabis industry.
- Results of unregulated or unclear legislation.
- Planning around the venue's comfort zone.
- How the industry changes as it grows.
- Parallels between market histories.
- Types of events being held in the industry.
- How Allison focuses on the needs of the attendees.
- Small town event considerations.
- Keeping sponsors and vendors happy.
- A method to figure out sponsorship levels.
- Event marketing considerations.
- An amazing sponsorship thank-you idea.
- and much more …
Links and resources from this interview:
Allison's Website: allisonedrington.com
Allison on Twitter: @AllyEdrington
A Note From Allison:
Since we talked about it during the podcast, I thought I'd share a photo of two Thank You posters that I printed for each event sponsor on high quality vinyl and mailed with a thank you letter. I asked our graphic designer to redesign the poster text so it was decluttered, had all other sponsor logos removed except for the highlighted one and had the illustrator sign them. For the last event, I also had some printed with the Ganjier company logo as a thank you for key staff members. A friend who is a fundraiser gave me the idea initially, and I try to find touches to make these special so our sponsors know we appreciate them!
Thank you Allison!
It was a fun and interesting conversation with great information. I appreciate you sharing insights into the cannabis industry.
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