Planning an international convention can be stressful. Mark Wade has planned so many, he has it down to an art. In this episode Mark shares a unique look into a niche market convention. Attendees from around the globe converge on Hebron, Kentucky for a week every year. And they return, year after year.
A fascinating look at the common denominators and differences of niche event planning.
By the end of this interview you will learn:
- The 40 year history of a unique niche convention.
- Frustrations caused by revolving chairmen and event planners.
- The downside of long term venue contracts.
- Dealing with disruptive or publicity seeking attendees.
- An overview of a new venue tour.
- Why letters of invitation are required by some countries.
- Considerations of feeding an international audience.
- One convention's mixture of education vs entertainment.
- The importance of focusing on the international aspect.
- The art of making “newbies” feel like part of the family.
- Importance of selecting the right department heads.
- Why holding pre and post convention meetings are important.
- Concepts for handling the unexpected.
- Inside view of moving people safely from venue to location and back.
- The importance of knowing what your attendees expect.
Links and resources from this interview:
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Mark & I hope this look into a niche convention inspires your events.
Inspired by an idea? Is there something you could adapt to your events? Share your thoughts in the comments section below: