David Spark helps planners make their events go viral. His background in advertising, television and comedy, combines to create shareable branded content.
While working trade shows, David discovered how behaviors prevented companies from maximizing their leads. In his words: “On a normal day, we talk to our co-workers. We look at our phone. We check our phone. We work on our computer. We eat at our desk sometimes. That behavior, everything I just described to you is horribly bad at a trade show.”
In thie episode David shares everything from content marketing techniques to trade show staff training. It is an information packed interview you don't want to miss.
By the end of this interview you will learn:
- Ideas for generating content at your events.
- The meaning and shareable value of soundbite video clips.
- Ways to maximize the viral value of a video clip.
- The reason it is easier to focus on logistics than staffing.
- Why most people don't realize they have a trade show staff problem.
- Behaviors that reduce lead generation at trade shows.
- The unnatural environment a trade show presents.
- How to layer your booth staff.
- The value of planning and rehearsing one-on-one engagement.
- Methods to stop, qualify, move and end conversations with attendees.
- and much, much more…
Interview bonuses:
Right click here and save-as to download this episode to your computer.
Right click and save-as to download the Episode 13 transcript.
Click here to read the transcript online.
Links and resources from this interview:
David's book – Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows
David also offers: Comedian-Led Trade Show Training
Odesk & eLance have merged into: Upwork.com
Podcast Episode 11 with Robert Strong
Thanks for listening!
If you enjoyed this episode, please consider sharing this on social media using the buttons you’ll see at the top of the show notes.
Have you subscribed to the podcast? Take a moment and click the subscribe button to the right!
I also appreciate reviews for The Savvy Event Planner Podcast on iTunes! Ratings and reviews not only help the rankings of the show, but I read each and every one. Your support and thoughts motivate me improve the program and I truly appreciate them.
Share your thoughts and feedback! Leave a note in the comments section below. I always enjoy hearing from our listeners.
Once again, a very big thank you to David for joining me on this episode.