David Spark helps planners make their events go viral. His background in advertising, television and comedy, combines to create shareable branded content.
While working trade shows, David discovered how behaviors prevented companies from maximizing their leads. In his words: “On a normal day, we talk to our co-workers. We look at our phone. We check our phone. We work on our computer. We eat at our desk sometimes. That behavior, everything I just described to you is horribly bad at a trade show.”
In thie episode David shares everything from content marketing techniques to trade show staff training. It is an information packed interview you don't want to miss.
By the end of this interview you will learn:
- Ideas for generating content at your events.
- The meaning and shareable value of soundbite video clips.
- Ways to maximize the viral value of a video clip.
- The reason it is easier to focus on logistics than staffing.
- Why most people don't realize they have a trade show staff problem.
- Behaviors that reduce lead generation at trade shows.
- The unnatural environment a trade show presents.
- How to layer your booth staff.
- The value of planning and rehearsing one-on-one engagement.
- Methods to stop, qualify, move and end conversations with attendees.
- and much, much more…
Links and resources from this interview:
David also offers: Comedian-Led Trade Show Training
Odesk & eLance have merged into: Upwork.com
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Once again, a very big thank you to David for joining me on this episode.