Bethany Smith began her event planning career with Americorps. Her degree in public relations and advertising led to creating social media campaigns. The two knitted together, driving traffic and raising awareness for events.
The common thread in her journey was copywriting. Event planners have many different things to write. Emails, invitations, blog posts, sales pages, social media posts and more. The question is, what should you be saying? What do you need to talk about? How can you write copy that generates action?
Listen to this episode and find out. Bethany shares solid gold tips for creating compelling copy, along with event planning insights you don't want to miss.
By the end of this interview you will learn:
- The key to telling your story authentically online.
- Insights into planning a zero budget event.
- The power of turning a social media campaign into a Pop Up Event.
- Why events are the best way to “Humanize” a company.
- The types of copywriting event planners struggle with.
- What your copy must achieve.
- 5 tips for writing event copy that converts.
- Why you must always write to sell.
- How to do that without coming off as “salesy”.
- Secrets behind delivering on perfect promises.
- Why writing for your audience is more important than SEO.
- Social Media tips that generate engagement.
Links and resources from this interview:
The Planners Process Blog
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Thanks for listening!
As always, I'd like to thank Bethany for being such a wonderful guest on the show. She went above and beyond to provide us with great information that the audience can put to use. I'd also like to thank you for taking time from your busy schedule to be with us!
Share your event copywriting challenges or triumphs in the comments section below: