This transcript is from Episode 40 of The Savvy Event Planner Podcast
To listen to this podcast, please visit: http://SavvyEventPodcast.com/40
Interview only transcript
Tom: Folks, I'm on the line with Phil Gerbyshak. Phil, you're a social media expert, could you tell us a little bit about your background and how you evolved into speaking for the event industry?
Phil: Sure. So, I started out delivering email by hand in the '90s, for the Navy. I worked for the National Security Agency, the NSA who actually listens in and all that we do and all that we say. From there, I worked at an Internet Service Provider called the ExecPC. It was a lot of fun. Unfortunately we're out of business. We had the largest dial-up company on the planet that when 56K was fast. I did text support by hand, delivered email by hand, and then moved into developing websites by hand. I guess I liked to do things manually. I started doing that and then started really understanding the power of the Internet because, when I was delivering email by hand, it was really fake. The Internet was so slow. We were at 2,400 [inaudible 00:01:01] so imagine that taking a couple of hours to download an image and now where we are is just unreal. We have the richness of video and podcast but in between there, there is a lot of change. The Internet went from being a lot of brochureware and taking time to really load up real slowly and being real one-way to being more two-way and more social. I love people. People are really my passion, I love to talk to them, I love to connect with them, I love to spend time with them whether it's in person or online.
When LinkedIn came along and made it really easy for me to visualize my network, when Twitter came along and made it easy to contact people that frankly, I didn't know and didn't know me but that maybe I saw that we had an interest in the same topic, it just made sense. Starting in 2005, I started my blog and I started talking about all sorts of things. People started calling me productivity blogger or management leadership blogger because they wrote about those things. Frankly, while the topics are important, the people are what matter most. So I fell into connecting with people and seeing how that worked and I have a natural inclination towards technology, I love to play around with new technology, I download new apps all the time and between that and my zest to help people connect to others whether they're leading them or whether they're following, or whatever. I got involved in association work because I saw that associations are groups of people that actually want to be there. It's fantastic. These people, they show up at these meetings and they want to be there. Social media then helped me connect in between those meetings. I can remember the first time that I started a Facebook group, there were like five of us there and we were so tight. Now, I can't imagine being in an association without social media simply because, it keeps me informed even if I can't attend a meeting live.
Tom: So you got involved in social media way back. You've been following all these transitions and now you're helping clients with the social media with what, to increase their reach or increase their sales? What exactly are you helping them with?
Phil: Ultimately, it is all bottom-line driven. If you're not making revenue, you're not in business any longer. That's ultimately the bottom-line but how's that done? Sometimes it's done through engagement. So you might have a conversation about an important topic maybe of a meeting coming up or convention or you have a fundraising drive or whatever, using social media to drive that conversation, to ask questions, to find out what people are interested in and why they are getting involved, is really key. For me, it certainly starts with that kind of engagement or awareness around a topic that's important to an association, that's important to a community, that's important to the businesses that are involved in that. From there then it hopefully drives them to show up, to be part of something greater than themselves, to be part of the association in a more meaningful way, because hopefully we've given them enough relevance online to get them to show up in person. And then the hope is that we continue to stay relevant so that they continue to donate their time and their money and their other talents to the organization, to the association so that it grows. So many associations have such amazing missions and yet because they are not using social media effectively, they're frankly just missing out on a whole next generation of folks because they don't see any reason to show up because they are doing research online. Most people, they make 70-80% of their decisions in their underwear searching on the Internet. Now, literally they might not be wearing their underwear, they might not be wearing any underwear. Hey, I don't care.
Tom: I don't want to picture that.
Phil: That's right. Yeah, I don't care. That's not what's important. What's important is that, if they go to their favorite search engine, which is really all a social media platform is, is a search engine. And they put in their topic of interest. If they put in the name of your association or your association's leaders and frankly they see that you don't care how you look online, well, that would be the equivalent of walking into an association meeting and everybody not being present in the room and expecting that people are excited and are just going to stay there just because you are that awesome association from 50 years ago. It just doesn't happen, so I help with all of that. Kind of from the awareness building, to the sales, helping with content and then ultimately helping with engagement even during a meeting where you can use social media to connect with people that couldn't physically attend the meeting. After that, to reinforce those ideas and those messages that were shared at those meetings to keep you in front of the people that you want to be kept in front of and then maintain that relevancy so that you can stay the most important association in your ideal customers' minds.
Tom: I absolutely love this and when I was reading your bio and you were talking about how all your clients were saying how you make this easy to understand, you certainly are doing that for me. What's the first step an event planner or a business or an association has to take when they start planning social media? Is it growing your list, is it coming up with your master plan, what are the steps?
Phil: First of all, you need to understand where are the people that are already excited about you hanging out. You need to figure that out. Even before that, you need to figure out why do they love you? What is it about your association do they love? If you can't answer that, if you have no idea why people love you, it's going to be really hard to use social media. So you figure that out and step…really that's step zero though. That should be something that every association that they know why they are relevant to their people and not from a marketing perspective but really down at their core. Why do people care about you? So then you find out where they hang out. A lot of people, they think well…people aren't doing business with me on Facebook but I am going to tell you, Facebook is huge. Facebook people give up more private information than anywhere else and you can drag them to Facebook because it's easy to understand Facebook. Facebook is so simple. All you do is you update your status and you add friends and then you pay attention to what your friends say. That's really what Facebook is. So, go to Facebook, set up your page and then figure out, “Hmm, those people that I love, that love me, are they part of this? Are they people that are on Facebook? Are they people that I can invite into my network?” And the answer, almost invariably is, absolutely they are. So then, you're inviting them. Add them in and show them that it's fun online just like it is offline. Those are really kind of the early steps that need to happen in order to activate some social media for any association.
Tom: So, you're inviting these people into your groups. Is there a way to start really getting them to interact because so many people struggle with building their following and getting their followings to interact with them. Does that make sense?
Phil: Yeah, absolutely. Absolutely. One of the first steps is, set up a group. Not a business page. So, what's the difference? A business page allows advertising. A business page has certain attributes, things that it can do that only a business page can do. Develop that last. Instead focus on a group. I want you to think of this like a small group of eight to however many people that are all passionate about your association. The key to getting them involved is to start conversations that they can participate in. The easiest one is, introduce yourself. Tell me about yourself and then asking them questions that frankly they want to talk about. Did you have any business challenges this week? Share your biggest success with me. Tell me about where you are struggling. Tell me what makes a good referral for you. Most people want to share that and in a group, the hope is that they'll be even more readily available to answer that because they share something in common. Bonus points, if you don't make it a completely secret group, but instead you make it a group where other people can see what they are sharing in the group but not really interacting with that. If I see that Tom is in this fantastic group and I see that he is always sharing this cool stuff, I will be like, “Tom, what's that group you're talking about there?” “Oh, yeah, that's the association of happy people and you should be part of that group too, Phil.” “Whoa, Tom, cool man. Can you invite me in?”
So then Tom knock knock-in and tells the administrator, “Hey, can you bring Phil into this group? Phil would be a great addition of the group.” And it gets Phil excited and Phil joins the group and then he tells some of his friends and hopefully, we all start becoming friends. Once we're friends, now we trust each other. We get some energy from each other and, here's the cool thing about Facebook groups is that if you add each other as friends, not just parts of the group, but add each other's friends, now I can say it to that when my friends post, I get a notification. I can tell you that I'm part of some groups on Facebook that take me far into the group that I'm not even friends with. Eventually, I'm going to trust that the group is good and I'm going to turn on notifications for everybody who posts into the group. As it gets bigger I might pair that down a little bit but I can tell you, I have groups bookmarks, I have customers who have their groups getting bookmarked by their members and that's the first thing that get's checked on Facebook. Not the friends' feed, not even your notifications but they go right to the group to see what the heck's happening in that group because that's the conversation that's more valuable than their next door neighbor talking about what their cat had for dinner.
Tom: That's interesting because my cat did not eat her dinner.
Phil: Shame on kitty kitty.
Tom: Phil, I guess this actually…you're kind of making it easy on me here because you've described some things that I can get people talking about, that we can get people interacting with. Is there a difference between how an introvert acts in social media as compared to an extrovert?
Phil: Well, sometimes. Sometimes and I say that because extroverts typically act first and think later. As an extrovert I feel comfortable saying that and by that I mean, I'm going to see your post, and I'm going to interact with it probably pretty quickly if it's interesting to me. An introvert might be a little bit slower to interact on that because they're processing but they may still say more. The biggest difference between an introvert and an extrovert is the amount of time it takes them to process your question, your thing, and then determine if it's safe to share. Often because let's face it, a lot of extroverts like me don't really care what other people think about them so that's okay and introverts likely are a lot more mindful of that but other than that no, because social media is typically a zone where, the fact that it's not a real time conversation is actually to an introvert's advantage because they can process it. They can see that you posted at 8 a.m. and if they love your group and the fact that they come back at 5 p.m. to add value is perfectly acceptable whereas in a real time networking conversation at an association, it makes it really hard sometimes to be an introvert because those introverts can't get an edgewise because the people like me will just talk, talk, talk and if there's dead air they get uncomfortable and just need to add to the conversation. I think it's actually a great way to draw in those introverts and then continue a conversation from a live-in person meeting.
Tom: When we're talking about an event and we're talking about making it more social media friendly what are some steps that an event planner can take during the event to increase that interactivity with people who maybe or not at the event?
Phil: Let's start before the event because if you just try at the event, nobody knows about it, so the only people that know about it then are the people that are there. I want to encourage you, two weeks before an event, let people know about the event but also, “Hey, if you can't come to the event, then here's another way to participate.” It could be, Facebook groups just launched live video for some groups, use a Facebook live video where you have one person in charge of the iPhone that they walk around and they shoot live video clips and for variety of people that are there. It could be that, if you find that a lot of people are using Twitter, you set up a hashtag ahead of time and you can follow along with the hashtag. Again, that doesn't have to be just in the group person that participates. It could be other people that then add to the conversation and you can follow that conversation by using the hashtag. You could say that it's going to happen on someone's Facebook profile. Maybe there's one special person that you want everyone to follow along with then it could be there. The key is, let people know ahead of time. Really important.
And then when you're actually at the event, provide some snackable content, provide some content that people don't have to spend three hours in front of in order to consume it. Maybe it's just a highlight thing. You could even use a silly tool like Snapchat in order to capture some of the best events as long as you let people know ahead of time, this is where we are going to be. Think about it just like a live event. If you're going to have a successful live event, you need to have a topic, you need to have a location, you need to know who is attending, you need to know why they are showing up and then you need to deliver it on the event. Social media is the same way. You need that planning, you need those announcements, you need to tell people where to be and then you have interesting stuff happen. Some are pictures, could be some pictures of slides, often though, pictures of people and then really short nuggets that people might say on a variety of social channels again that you told them ahead of time is going to be the best way to do it.
Let's not forget some quick interviews with some of the people that they really missed out on seeing. This could be a great event that Tom is the speaker at, and if Tom is the speaker at, well, can you give me some backstage with Tom so that I feel really FOMO, that fear of missing out. “Oh my gosh, I'm so sad that I missed Tom's event. Next time I don't want to miss it but I still got a little touch of Tom, so I still feel a part of it.” You don't want them to feel missed out so bad that they are like, “Oh my gosh. Oh man that sucks. I don't even want to know about this.” Instead, you want them to feel missed out like, “Oh man, Tom's a great dude. I would love to connect with Tom more.” “Hey, I got to touch Tom a little bit.” Maybe Tom does a little bit of thing afterwards. Maybe he does an extra 3-minute quick video that has the highlights of his topic so people can get a little flavor for what Tom talked about. That happens and then let's not forget post meeting. That we do that wrap up, that we, again, drive people back to where it was. So if I missed the meeting last night, heck, you send me an email with 7 to 10 pieces of content that's the greatest hits maybe contributed from other members because those other members, those other attendees, are going to share because they are going to say, “Oh, look at that. I made it in the association ‘newspaper' right in their newsletter.” Unsocial, right? Hopefully, the association then shares that out and now I'm sharing that and you're sharing that Tom, because Tom was featured and then another person is sharing it because their tip was featured and, “Here's a cool picture that I was in.” “Here's a quote that I said.” So now, we get more people involved and we recap that. It's the before the set up, letting people know where to look, host a kick butt event, have great things to share and then after, do that recap and then let people know, “Hey dude, you missed the boat but here's a little bit for you because we still love you and we can't wait to see you next time.”
Tom: Phil, I absolutely love that because when we started talking about this I was thinking about an event that I attend where they really don't want too much to get out. They want people to be there because the people who attend are obviously paying a convention fee to be there and it benefits the organization that hosts it but just what you described would build the anticipation of attending the event the next year.
Phil: That's right absolutely. Anybody who's hiding what their event is about, means that they're going to be very slow to grow and likely, only people who have attended it or who believe the person who says it was awesome are ever going to come back. And that trust factor…if you're not sharing, again, if I'm searching online about your event and I don't see that anybody has ever said anything wonderful about it, I believe one or two things. One, I believe that you're a brand new event, a brand new association that nobody is even smart enough to talk about yet, sometimes I want to be a part of that. That might appeal to some people. Secondly, I'm going to believe that you deleted all that negative commentary so it's quiet there because you've forced, or, I guess the third one I could believe is that you're a secret society and I don't want to be part of that because that could get investigated and I don't want to be a part of a secret society. I want to be part of a fun society that I can do research on and have fun with and interact with even when I'm not there.
Tom: Understood. We will make sure that you are not there during the FBI raid. Now, Phil, what about…we've talked about Facebook, we've talked about Snapchat, you talked about briefly Twitter, what about tools like HootSuite or other, what do they do, schedule the Tweets. Are they valuable or are they kind of deterrent to the social aspect of that media?
Phil: Great question. If we're purely talking about social, the social part is the conversation. I want you to think about this, are you on your toes, Tom, waiting at 11:53 at night for the latest thing that Phil is going to say or you're hoping instead, that while you and I are having this conversation, while we're engaged, that I'll say something smart? What do you think?
Tom: I'd really hope that we were engaged in a conversation that was interesting and hopefully it would be smart.
Phil: There you go. Think about scheduling as that. If you schedule that at 11:53 at night, people are not waiting with bated breath to see what you have. Once a day, yes they might do that so if you have…if you think about TV, if you think about the radio, if you think about podcasts, if I say everyday at 8 a.m. I'm going to say something smart, that might be once a day. That might be okay but most of the time, that's not social, that's really a broadcast. “Hey, this is Phil and I am here to tell you all about how to be smart at 8 a.m. every Tuesday morning.” Okay, that's cool but that's not social. If you want social, you need to push that content on in real-time and then be there to have that interchange of information. If I post something out and I share, “Hey, I'm really excited about this event.” And then Tom if you reply and say, “Yes Phil, me too.” And then nothing happens, I don't respond to you, now you think, “Well, jeez. How is that meeting going to go? Men, if I'm really excited and I share my excitement, is anybody going to care or they just being excited because they're getting paid to be excited?”
Those are the questions that go through my head. When you schedule things, schedule things because you know they're like advertising. Schedule things because you know you have to tell people 10, 12, 50, 100 times that they need to come to the meeting on April 17th, at 2 p.m., at the local establishment. That's fine but don't pretend that that's being social. Understand that that's advertising. Tools like Hootsuite or any of those social media platforms that allow you to share information at scheduled time, don't pretend that that's being social. Understand that's a way of building awareness, that's a way of advertising but heck, that sure no way to be social.
Tom: Okay, that's some good information there. When a social media piece goes out…I read somewhere that it got like a 24 minute life. Is that correct or do you have a different figure for that?
Phil: I'm not a stats guy so I can't tell you because that changes so often and it depends on whose platform you're on. I can tell you that if people are following you, and they're only following 10 people, your message might have a play of days but most people don't. Let's say that the average number is 150 people that they follow and the average person, let's say posts only two messages a day, that's still 300 things that they need to wade through. So, they're really looking at what's happening right now. Think about the right now and when people are there. That being said, many of these platforms help you kind of time when that is. What I will say is, if you schedule, then be present when you schedule. If you posted at 9:53, then let it post at 9:53 but be there to answer questions.
Look for that interaction time, use those platforms like a Hootsuite to then see when do people respond. Look at the analytics. It might be a 24 minutes time, it might be 24 hours but whatever it is, whenever it happens, you need to be ready to have that conversation with people. If they have a question, if they're calling your office and that's really what they're doing when you're using social media, they're saying, I want to talk to you or about you. If you're not present they think you don't care. Whatever that life span is, just be aware that A, our attention span is low and B, if they're responding to us, they're expecting that we're actually there to participate in the conversation.
Tom: Excellent advice. After the event, Phil, what kind of steps, what kind of things can an event planner use to follow up with those attendees to keep them engaged and maybe even spaced out throughout the year to attend if it's an annual event?
Phil: Whatever you capture at the event and whatever shared on social channels, catalog those things. Have them ready. Create that email and send it out. Create, maybe if your folks are on Twitter and they are using that, they're on Instagram and they're using that, use the tool called Storify to put the story together so that you can reconstruct it. Again, this is why you tell people, “Hey, here's the hashtag to follow if you want to be part of it or if you want to contribute to the conversation.”
If they're contributing to the conversation and they're not there, they're asking questions and they use the hashtag, you can then pull that into a Storify and you can then turn that into a little story. That's another way. Another way you can do that is that you can take those greatest hits and you can use SlideShare and turn that into graphics plus words and now you've something that can live on your LinkedIn profile and your associations LinkedIn profile. You can then embed it on your Website, embed it on your blog, you can share it over your social. The goal is to continue to collect more experiences, more testimonials, more people that love you, and then share those out when it's right, at the moment of truth.
Right before people are going to say I want to attend the 7th annual Tom show, then put a testimonial from last year's event, from the 6th annual Tom show that says, “This event was the best event ever and it grew my business by 53%” or whatever it is. Put those at the moment of truth and then remind people of that. The more you can segment your audience, the more you know what people are looking for. If I've got somebody who wants to know, is this association perfect for left-handed people? I'm right-handed Tom. Will a testimonial from me make any darn sense? No, no, right?
Tom: Definitely not.
Phil: Yes. So why do we do that? Why do we mess up those testimonials? Why do we get lazy? It takes more intentionality. You have to be intentional. You have to really think about, what do my people need, who are the people I'm trying to reach? Again, if I'm trying to reach lefties, get some testimonials from left-handed people who love your association and have those ready so that when a left-handed comes up with an objection, now you've a left-handed who overcame that objection and it's not you saying, “Yes we serve lefties.” No, it's another left-hander that says, “Yes, they served me very well.”
Tom: Excellent. Excellent stuff. Phil, you gave us some tips about different social media. One that you mentioned but we didn't go into is LinkedIn. Are there any special tips you would give to somebody who wants to bring their following in through LinkedIn and rich out to more people in that direction?
Phil: LinkedIn is both the most difficult as well as the most easy platform there is to connect to people. It's difficult because LinkedIn makes it really simple to connect to other people so we do it and that makes it difficult because we forget to personalize. We forget to say, “Hey Tom, I met you at last month's association event and we talked about X, Y, and Z and I would love to connect to you.” That makes it difficult but that's also opportunity. It means I can go find Tom's profile, I can review Tom's profile and I can see Tom likes ducks. Tom, I like ducks. Let's have a conversation about ducks. And by the way, if you'll accept my LinkedIn connection, we're going to talk about ducks. Okay, cool. That's probably okay. If we go the other way and we say, “Tom, since you're someone that I trust, we should connect on LinkedIn.” Tom, how do you feel about that?
Tom: Let' see. Is there anything in common there? That just sounds cold.
Phil: Yeah and so, if our goal is to make people feel as excited about networking with us online as they do offline, and I have a choice between saying, “Hey Tom, I loved your duck.”, or, “Hey Tom, since you're someone I trust.” I'm going to always pick the warm way. So LinkedIn, it doesn't scale the way that a lot of the other sites do because it's all permission based. Facebook doesn't have to be permission based, Twitter definitely is not permission based. Twitter, unless you hide your profile and only protect your tweets, I can follow you and you don't ever have to listen to me. LinkedIn though, is all about that permission. Because I say I know Tom, Tom has to click “Yes, I accept you into my network, go ahead and connect to me.” That's one to one.
We do have company pages, we do have profile pages that people can follow. We also have groups on LinkedIn that again, are much more permission based. Where I have to let Tom in. There's an administrator that says, “Yep, Tom is really a member of the association” or “No, Tom is not.” That's okay. We have that gatekeeper and because we have a gatekeeper, LinkedIn can be incredibly awesome for networking. If your folks are more professional in nature and maybe they're shy about Facebook because they're worried about the amount of personal information they give out or Facebook is for playing games or it's my kid's network, or insert excuse here, which is fine, then move over to LinkedIn.
LinkedIn has groups as well. I've got a group of about 2,600 vibrant leaders in my group and we help each other. We ask each other questions. We help each other find answers that maybe none of us know ourselves but I'd bet, most of the time we do. It's a great tool for that. You can mass invite people to LinkedIn but again, unless Tom we just got done talking and I send you that “since you're someone I trust,” you probably don't remember me because three days ago, you met with 141 people at the associations networking mixer and chances are three of those people you actually remember and the other 138 you don't. Make sure you personalize that. Remind me how we're in common in and as you're building your network, always remind that person when you're sending that invitation, how do we know each other? Why should you care? What value can you add to my association? What value can you add to my business? The last tip I'll give you about LinkedIn is, don't ask to marry me on the first date.
Tom: That's what I did wrong.
Phil: Yeah, that's it man. What do I mean by that? I mean, if you go to my profile, and you send me a connection request, and you say, “Hi Phil, my name is Skippy and I sell website design services. I have a basic website package at $499. I have an even more basic package at $299, and I have an advanced package at $999. I'd love to do business with you. Please call me at blah, blah, blah, my number and go to my website visit me and I'd like to add you to my network.” I get those everyday.
Tom: No, thank you.
Phil: No. Not only no thank you, you're blocked. Go away. I don't ever want to talk to you again. That's asking people to marry them on the first date and it never, ever, ever, ever works.
Tom: Good advice. I wish I had talked with you before I sent the LinkedIn request because I used their regular little quote. Click and quick like you said they make it very easy to try to connect. I apologize for that.
Phil: It's perfectly fine. I know, right? If we talk about that I knew who you were. We had just interacted. It was within a day of our contact. That was perfectly fine. I wasn't surprised to see a connection request from you but if it'd had been three weeks ago or we do this interview today and three weeks go by and you send me a connection request, and maybe your profile picture on LinkedIn is completely different than your profile picture on Skype, I may not remember you. Your last name is unique enough and I probably do just like mine is. I'm Phil Gerbyshak. You're not going to see any other Gerbyshaks unless they're part of my family but if you're John Smith, how many John Smiths are there and heck, how do you stand out as John Smith? That's going to take more doing and that's when you personalize it and you tell me, “Hey, this is how we know each other. Let's connect my friend.” “Oh, heck yeah, John. Absolutely.”
Tom: There you go. That's actually a great topic for another time, “How To Stand Out If You're John Smith.” Phil, are there any last thoughts that you would have to share with event planners that we haven't covered? Is there anything that you can think of that might be of value to them?
Phil: One thing I would tell you if you're an events planner is, ask your speakers to help you with social but make it really easy for them to do so. Don't expect that they're going to come up with this great content on their own and don't force them to do anything unsocial but do ask them, “Hey, would you mind doing a video for us?” “Hey, would you mind sharing a couple of other points that you're going to talk about in your talk?” “Hey, do you have anything that we can make more interesting on social?” “Hey, do you have anything that might be really good for our audience of left-handed sweat-shirt makers?” Whatever it is.
Ask the question. Don't expect too much, but always ask the question. When you're working with professional speakers understand that they do so many talks many times that they can't possibly do everything personal on social for you. If you make it easy for them and you don't expect too much, you know, do you mind sharing that you're at this event or, would it be okay if we shared that you're at this event, and we put that out there and maybe now and then you might retweet that if we say something nice or whatever? Just ask the question of that. Don't expect too much but ask that.
The last thing I would remind you of is that if you go above and beyond on how you treat your speakers and how you treat your attendees, if you do something special for them, you won't even have to ask them to share that because they will be blown away. If you have something that helps your organization stand out, and no, I'm not talking about a free coffee cup. I'm talking something exceptional that they can't get anywhere else that's relevant to that speaker, that you saw because you've looked through their Twitter timeline or their Facebook timeline or their LinkedIn timeline, then you give it to them, that's an amazing gift and they'll probably talk about that for years and years to come. Make it easy for them to share you by giving them a piece of you that's meaningful to them.
Tom: And once again, an incredible piece of advice. Phil, if anyone was interested in following up with you on social media or perhaps even getting you to speak for one of their events, how can they reach out to you?
Phil: The easiest way and really, kind of all my social bounces off of here, is just philgerbyshak.com. P-H-I-L-G-E-R-B-Y-S-H-A-K.com or find me on your favorite social channel. I'm Phil Gerb, P-H-I-L-G-E-R-B. I'm Phil Gerb and I'm playing around. I'm testing. I'm trying to see how it works. Feel free to send me a connection request on LinkedIn, connect to me on Twitter, Facebook, whatever makes the most sense for you. I'm here to help so don't be shy. Don't be shy, ask me a question. I'm happy to help, I'm certainly available to speak to your association. I've got a “Hire Me Now” button on my demo reel right on philgerbyshak.com, right on the homepage. Make it really easy. Hopefully after you hear this podcast you'll realize that I want to help you, that'll be a slam dunk for you to just reach out and touch me and I'm happy to help in any way that I can. Don't be shy, I'm here for you.
Tom: Well, Phil, you have certainly provided a lot for us to think about today. I appreciate you so very much. Thank you for giving me your time today.
Phil: It's my pleasure Tom. Thanks for having me.
To access the show notes, listen to the podcast or download the bonus files, click here